Fresh off being named CARSTAR’s 2024 Franchisee of the Year, Don Morton is expanding his footprint once again—this time with the opening of CARSTAR Sarnia (High Tech) in Sarnia, Ont.
Morton, president of the Don-Mor Automotive Group and one of the most recognized operators in the CARSTAR network, has integrated High-Tech Collision—an established Sarnia business serving the community since 1992—into the North American collision repair banner. The newly branded facility is located at 412 Nelson St.
The expansion strengthens Don-Mor Automotive Group’s presence within the CARSTAR system and reflects Morton’s continued focus on innovation, operational performance and customer care—qualities that earned him national recognition last year.
“Expanding our footprint within the CARSTAR network was a strategic step for our business,” said Morton, owner of CARSTAR Sarnia (High Tech). “Being part of CARSTAR has strengthened our operations and allowed us to continue raising the bar for quality and customer care. Bringing High Tech Collision into the CARSTAR family lets us build on an already strong foundation while positioning the business for long-term success.”
The Sarnia facility will offer full-service collision repair alongside automotive glass replacement, advanced driver assistance systems calibrations, wheel alignments and light mechanical services. The broader service mix is designed to support modern vehicle complexity while allowing more repairs to be completed in-house.
As part of the Don-Mor Automotive Group’s long-term strategy, the location will pursue original equipment manufacturer collision repair certifications and I-CAR Gold Class recognition, reinforcing the group’s commitment to ongoing training, equipment investment and proper repair procedures.
The operation will be led by the Don-Mor Automotive Group management team, including general manager Jeff Brown, operations manager Diane Sutherland and director of finance John Cabral.
“CARSTAR Sarnia (High Tech) represents exactly what we look for in our network—experienced leadership, strong community roots and a clear commitment to excellence,” said Collin Welsh, senior director for Ontario at CARSTAR.
CARSTAR operates more than 700 collision repair locations across the United States and Canada and is part of the Driven Brands family of automotive aftermarket franchise brands.
